I am often asked if professional images are really worth it.
When you see an article with a bad photograph - what is your immediate impression - does it pull you in, or repel you?
When you see an article with a good photograph - do you think 'this person knows what they are doing, they take pride in themselves and their work'?
People are VISUAL. We are also (whether we like it or not) - JUDGEMENTAL. We process an image 60 thousand times faster than words. If an image isn't powerful, I don't even take time to explore further. Living in a digital world we need to become hyper conscious of how we can grab and hold attention. That is the commodity of our time.
Therefore, the answer is YES. Professional images are not only worth it, they define where you stand (or fall) on the professional ladder. So make sure you stand out from your competition. Let your work reflect your pride and your talent.
It is the same with logos and websites. Together, these form the holy trinity of your online presence. Get it right and you will be taken seriously.