How many times have you gone to a business meeting in your pyjamas? You woke up, did your hair, makeup (for the ladies), chose great shoes, but decided to keep your pyjamas on? I'm guessing the answer is zero, a big fat 0. Because when you are pitching for business, you make sure you look your absolute best. So why wouldn't you do the same with your website?
Your appearance is the first point of contact when you meet a potential client in person. You are judged in seconds. Online, your WEBSITE is YOU. Your website is judged in seconds. Images are processed by the brain 60 000 faster than words. That's a quick assessment if you ask me!
I quote from an article I recently read: "The results of a recent survey done by Eviivo are fascinating and show how essential photography is. The study proved that 82% of British guests are put off by bad photos. Furthermore, 1 in 3 believe a bad photo means they can expect bad service"
We live in a climate of intense competition. To succeed, we need to make sure we are putting our best foot forward. As you choose your best shirt and jacket, choose your best images. This is where the rubber meets the road and you are compared to your competition.